Nature and Enviro selection. Fishman reached out to Forbes and we had a very enjoyable Skype session with him at the end of the meeting. We asked about what’s changed since 2011 and he shared a few more great win-win stories. He plugged his new book, One Giant Leap, with a compelling tie-in to climate change.
There are a lot of numbers – audio book listeners complained – and it was a bit repetitive, but overall I really liked it and it made an interesting comparison to When the Rivers Run Dry, which we read in 2018.
In this book I learned
- “Fit-for-purpose water” – just clean enough (e.g., use gray water on golf courses)
- It’s a location problem – we don’t have less water, it’s in different places, and saving it here doesn’t necessarily help over there
- Lots of success stories and win-win: “Americans in 2005 used less water per person than they did in 1955” (of how many other resources is that true?) “Business is actually ahead of politics, and ahead of popular awareness” – so much money to be saved
- “Caustics” – the wonderful word for “the shapes of shifting light water makes on the bottom of a swimming pool”
- Space water! Space is full of it! “There is enough water being formed [in the Orion Molecular Cloud] sufficient to fill all of the Earth’s oceans every twenty-four minutes.”
- The fourth state of water! Incorporated in hydrous minerals like serpentine – of 200 lbs of serpentine, 22 is H2O
- Ultra-pure water, used to clean semiconductors, is “not just regarded as an industrial solvent, but … considered akin to a poison. … UPW is ‘hungry’ – it will leach molecules right out of your body tissues.”
- OMG the crazy situation of Atlanta’s water supply from Lake Lanier. At publication time (2011) it wasn’t resolved, so I flagged it to look up. Summer 2019: still not resolved!!! Revisiting this to finish and publish in January 2025: the case was dismissed in August 2021. Only 11 years…
- Water service levels have gone backwards in India – most major cities had 24/7 water in 1947, but now “That level of service, and more important, the expectation of that level of service, has slipped away”
- Lack of water means girls are more likely to stop going to school once menstruation begins!
- Insane amount of pollution in the Yamuna river: “One eyedropper of Yamuna River water is enough to make six bathtubs of water unsafe to sit in. Says the CSE report, ‘The river is unfit for any human purpose.'”
- I want to see a WET fountain, like the one at the Bellagio!
Things I’d already thought about that he expressed really well:
- the ridiculousness of paying for bottled water. “Ten gallons of tap water, at home, costs on average 3 pennies. … We happily pay three thousand times that price at the convenience store … But when the water bill goes from $30 to $34 a month, customers react as if they’ll have to choose between their prescription drugs and their water service.” “Bottled water undermines our financial and civic commitment to a reliable public water system.” “It is easier for the typical American living in Beverly Hills or Miami or Manhattan to get a drink of safe, pure, refreshing Fijian water than it is for most people in Fiji.” Many of us in the group didn’t realize it was more than just marketing, that the water actually comes from freakin’ Fiji. WTF!
Given that water is both the most familiar substance in our lives, and the most important substance in our lives, the really astonishing thing is that most of us don’t think of ourselves as having a relationship to water. It’s perfectly natural to talk about our relationship to our car or our relationship to food, our relationship to alcohol, or money, or God.
But water has achieved an invisibility in our lives that is only more remarkable given how central it is. Water used to be part of the rhythm and motivation of daily life, and there are plenty of places, including farms and whole swaths of the developing world, where it still is.
But in the United States and the developed world, we’ve spent the last hundred years in a kind of aquatic paradise: our water has been abundant, safe, and cheap.
Water is tirelessly resilient. Water participates in a mind-bending array of physical, chemical, biochemical, geological, and human-created processes every minute of the day—water is essential to creating soup and computer servers, it drives both hurricanes and erosion, it is the essential element in human beings maintaining our body temperature at 98.6 degrees—and yet water emerges from every one of those processes intact, undamaged, unchanged, ready to make a fresh cloud or a fresh drop of sweat, an iceberg or a jellyfish, as the occasion requires.
Water’s indestructibility, its reusability, will be vital as we confront an era where water scarcity becomes more common. Water itself isn’t becoming more scare, it’s simply disappearing from places where people have become accustomed to finding it—where they have built communities assuming a certain availability of water—and reappearing somewhere else.
We want a comforting mental and physical distance between the last time our water was dirty and the moment we use it to stir up a pitcher of ice tea. It’s easy for water professionals who live every day of their careers with the reality that while there is plenty of pure water, there is no fresh water—our water was Tyrannosaurus rex pee and dirty snow at some point, because there is no other water. For ordinary people, though, our consciousness of water doesn’t even include a willful forgetting about its source, as it does with the hamburger. We really don’t know where our water comes from, just that it needs to be “fresh” when we fill the ice cube tray.s
In any meaningful measure of reality, there was nothing in the purified water but water. In scientific terms, there were some molecules of other stuff.
But the difference between “nothing” and “virtually nothing” is the difference between security and anxiety. In a heated political campaign, it’s the difference between trust and suspicion.
One of the legacies of scaling an economy to abundant water is that when the abundance disappears, it turns out we not only don’t have the water, we don’t have a water system that can adapt to scarcity.
One of the interesting things about water is that it is one of those rare areas where the gold standard of service and the basic level of service are the same thing: Water should be provided twenty-four hours a day, seven days a week, in pipes that keep it clean and safe.
Water poverty doesn’t just mean your hands are dirty, or you can’t wash your clothes, or you are often thirsty. Water poverty may mean you never learn to read, it means you get sick more often than you should, it means you and your children are hungry. Water poverty traps you in a primitive day-to-day struggle. Water poverty is, quite literally, de-civilizing.
Water issues, in particular, are often made worse when everyone operates independently—all those pumps sucking water from mains in Delhi and Hyderabad and Bangalore make everyone’s water dirty. The collective solution is usually cheaper, more efficient, less wasteful, and better for the fate of the water itself. Money and technology are often not the best solutions to water issues—rainwater harvesting is simple, low-tech, and it’s a lot easier and less expensive than finding new sources of water.
When you think about the qualities of water that are so appealing—the energy, the playfulness, the adaptability, the variety of mood, the artistry, and also the sheer everyday usefulness—what’s striking is how much the personality of water mirrors our own personality as people.